[imdb 9]The setting for this movie is fantastic. Aside from the fact that it is “after our world,” there is very little that would be familiar for the audience. The characters in it look like a cross between Fraggles and the creature from Little Big World. Therefore, I think the technique of making this trailer into a music video, of sorts, was a very good approach. Instead of laying out the plot for us, like so many other trailers do, “9’s” trailer SHOWS instead of TELLS.

People are not only visual creatures, but they are also aural creatures. We like pairing images and pictures together. I tend to remember a series of images much better if there is a musical piece to go along with it. That is why montages work so well. The music chosen for “9’s” trailer fits the images very well. There is a heavy metal aspect that lends itself to an age of industrial destruction, but towards the end of the trailer, there is the light, whimsical bit of music, which is very reminiscent of renaissance minstrels, which captures the fantasy aspect of the film.

By making this trailer a music video, it definitely appeals to the hip audience. It shows the viewer that this isn’t a kiddie movie, despite being animation. This movie is going to rock your socks. Who’s to say that the trailer author is telling the truth, but from a marketing standpoint, that really doesn’t matter. The trailer shows that this film is going to be pumped full of action and fantasy, and I’m all for that.

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