Tag Archives: nov. 21

Bolt (Nov. 21)

[imdb tt0397892]I do not like the narrator in this trailer.  I’ve watched the preview a couple times now, and I feel there is no real need for him.  I think the plotting of the clips are crystal clear enough without the voice of God being all snarky.  Besides, the trailer beautifully sets the audience up in the beginning, showing clips of Bolt the superdog in action.  I was tricked into thinking that was the movie.  Then the shot of the director yelling cut perfectly demonstrates the twist that Bolt is simply a normal dog, albeit a little confused. 

The narrator only succeeds in yanking me out of the immersive storytelling of the trailer.  Instead of the preview saying “This is the story, come see our film,” it’s saying “This is a movie, it is for kids, it comes out at Thanksgiving, it’s Disney, it’s going to be big.”  Ick.  How dumb do they think we are?  How dumb do they think kids are?

Disregarding the narrator, the trailer is dead on.  It shows exactly what that stupid voice over reiterates.  Bolt is a tv star, he is delusional, he joins up with with a cat and a hamster.  Even the most stupid, idiotic, brainless dolt watching this trailer (i.e. my little brother) would be able to deduce what the movie is about.  Give us a little credit, will ya?  Anyway, you hired a top notch trailer editor to give you a concise, cohesive movie pitch, why pay more money to muck it up by being redundant?

 

 

Rating: ★★★☆ 


httpvh://www.youtube.com/watch?v=aDWPsoKQoOs&feature=related